This Privacy Policy describes how littleloveliesua.myshopify.com (“Site” or “we”) collects, uses and discloses your Personal Information when you visit or make purchases on the Site.
Collection of personal information
When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” Please review the list below to learn more about what personal information we collect and why.
Device information
Examples of personal information collected include: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to accurately load the Site for you and to analyze Site usage to optimize our Site.
Source of collection: Collected automatically when you access our site using cookies, log files, web beacons, tags or pixels, etc.
Business Purpose Disclosure: Provided to our processor Shopify.
Order information
Examples of personal information collected include: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide you with products or services to fulfill our contract, process your payment information, arrange for delivery and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, if consistent with the preferences you have shared with us, provide you with information or advertising related to our products or services.
Collection source: Received from you.
Business Purpose Disclosure: Provided to our processor Shopify
Customer support information
Examples of personal information collected: name, phone number, email
Purpose of collection: providing customer support.
Collection source: Received from you.
Business Purpose Disclosure: Provided to our processor Shopify
Sharing personal information
We share your personal information with service providers to help us provide our services and perform our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We may disclose your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral advertising
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=uk. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through cookies or other similar technologies (which you may choose to accept, depending on your location).
To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
Use of personal information
We use your personal information to provide you with our services, which includes: offering products for sale, processing payments, shipping and fulfilling your order, and informing you about new products, services and offers.
Legal basis
In accordance with the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information on the following lawful grounds:
Your consent;
Performance of the contract between you and the Site;
Compliance with our legal obligations;
Protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests that do not override your primary setting